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“…we can thank Chris Evert, who was wearing a diamond and gold version of the bracelet on court at the U.S. Open when it broke and fell off her arm, requiring the game to be stopped until she could find it.
Most tennis observers pinpoint the incident as occurring in September 1987. Evert, when contacted for this article, couldn’t say for sure, but recalled it taking place much earlier than that — during an early-round match the first or second year that the Open was held at its current Flushing Meadows location. That timeline would place it in 1978 or 1979 — which seems more likely, given that the term “tennis bracelet” appears in newspaper ads as early as July 1986.
In any event, as a result of the high-profile wardrobe malfunction, people began to refer to that style of wrist candy — then called an eternity bracelet — as a “tennis bracelet.” By the 1987 holiday season, retailers were reporting brisk sales of the accessory. The bracelet remained at the height of its popularity, a go-to gift for anniversaries and graduations, for most of the ‘90s.”
Los Angeles Times- August 20, 2011 | 7:00 am